---
title: How do I deal with constant setbacks in my startup?
description: Is it normal for a startup to almost die multiple times? How do I stay motivated when my startup keeps hitting roadblocks?
---

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# How do I deal with constant setbacks in my startup?

## Is it normal for a startup to almost die multiple times? How do I stay motivated when my startup keeps hitting roadblocks?

Listen to this podcast about how startup founders often face near-death moments and what they learn from them here: [https://www.startups.com/podcast/how-many-times-can-my-startup-die](https://www.startups.com/podcast/how-many-times-can-my-startup-die)

In this episode of the *Startup Therapy* podcast, hosts Wil Schroter and Ryan Rutan share real stories of startup founders who faced repeated setbacks, failures, and moments where their businesses nearly collapsed. They explore how these painful experiences are not only common but also essential to the growth and resilience of a founder.

A startup can “die” countless times—as many as it takes—because each near-death experience is an opportunity to rebuild stronger.

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