--- title: How does Fundable work? description: How does Fundable operate? In what way does Fundable assist startups? How does one use Fundable to raise capital? --- [Skip to content](https://help.startups.com/knowledge/how-does-fundable-work#main-content) English Show submenu for translations [Contact us](https://help.startups.com/knowledge/kb-tickets/new?hsLang=en) [Customer portal](https://support.startups.com/tickets?hsLang=en) ![startupscom-logo-420-1.png\]](https://help.startups.com/hs-fs/hubfs/startupscom-logo-420-1.png?height=40&name=startupscom-logo-420-1.png) - [Blog](https://help.startups.com/blog) Open main navigation Close main navigation - [Blog](https://help.startups.com/blog) - English Show submenu for translations - [Contact us](https://help.startups.com/knowledge/kb-tickets/new) - [Customer portal](https://support.startups.com/tickets) - [Go to Startups.com](https://www.startups.com/) [Go to Startups.com](https://www.startups.com/) Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center](https://help.startups.com/knowledge?hsLang=en) 2. [Fundable](https://help.startups.com/knowledge/fundable?hsLang=en) 3. [Getting Started on Fundable](https://help.startups.com/knowledge/fundable?hsLang=en#getting-started-on-fundable) # How does Fundable work? ## How does Fundable operate? In what way does Fundable assist startups? How does one use Fundable to raise capital? Fundable is a powerful fundraising platform designed to help companies effectively communicate their story and value proposition to potential investors. By leveraging Fundable, businesses can create a compelling profile, set fundraising terms, market their raise, and secure investor commitments. --- ### **Steps to Raising Money Using Fundable** #### **1. Create a Profile** To get started, businesses must create a Company Profile that provides a concise overview of their company, product or service, and funding goals. There are two options for profile creation: - **DIY Approach:** Users can create their own profile. - **Concierge Package:** Professional consultants, copywriters, and designers assist in crafting a strategic and visually appealing investment opportunity. DIY profiles are reviewed by the Fundable team to ensure they are a good fit for the platform. If the profile does not meet the criteria, feedback is provided to make necessary adjustments. --- #### **2. Set Fundraise Terms** Most companies raise capital in exchange for **Equity** or **Debt**: - **Equity:** Investors receive a share of stock in exchange for capital. - **Debt:** Can be structured as a SAFE agreement, Debt, or Convertible Debt. Companies should carefully consider the terms of their offering before proceeding. --- #### **3. Market Your Fundraise** Fundable provides tools to market fundraising campaigns effectively. Users can: - Utilize the step-by-step **Profile Creation Wizard** to showcase their company. - Share their campaign with **friends, family, colleagues, customers, and media** to increase visibility. - Build relationships with journalists to secure media coverage, increasing exposure to potential investors. Marketing a fundraise also provides secondary benefits, such as attracting new customers, engaging social media followers, and securing advocacy from media outlets. --- #### **4. Proactive Outreach to Investors** Before marketing a fundraise, companies should consult legal counsel to ensure compliance with [**SEC Regulations and General Solicitation**](https://help.startups.com/knowledge/fundable-equity-campaigns-sec-general-solicitation-infographic?hsLang=en) rules. This step helps avoid potential legal complications while reaching out to investors. --- #### **5. Secure Investor Commitments** Investors can view fundraising campaigns and commit funds directly through a company's Fundable profile. Key details: - **Minimum investment commitment:** $1,000 - **Processing of funds:** Equity-based campaigns involve closing deals directly with investors (Fundable facilitates introductions, but legal and financial transactions happen outside the platform). This guide serves as a quick overview of Fundable’s fundraising process. 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