---
title: How to Edit the Strategy Chapter in My Business Plan?
description: Where do I go to edit my business strategy details in Bizplan? What steps do I follow to revise the strategy chapter in Bizplan? How can I update the strategy chapter of my business plan?
---

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# How to Edit the Strategy Chapter in My Business Plan?

## Where do I go to edit my business strategy details in Bizplan? What steps do I follow to revise the strategy chapter in Bizplan? How can I update the strategy chapter of my business plan?

The **Strategy** chapter of Bizplan gives you space to explain how you plan to compete and win in your market. It allows you to clearly define your company’s direction, key objectives, market positioning, and how you’ll generate revenue. A clear strategy reassures investors that your startup has a solid and actionable plan for success.

---

### Steps to Edit the Strategy Chapter

1. [**Log in**](https://help.startups.com/knowledge/how-do-i-log-in-to-bizplan?hsLang=en) to your Bizplan account.
2. From the left-hand menu, click on **Business Plan**.
3. In the Setup sidebar, select **Strategy**.
4. Fill in each of the following fields:
   
     - **Vision**  
       State your company’s long-term vision. This should reflect the ideal future state you aim to create for your customers and team. Keep it broad enough for future flexibility but focused enough to guide your goals and tactics. Aim for a statement that’s brief, clear, and memorable.
     - **Goals**  
       Describe your key business goals:
       
           - Start with **long-term goals** (2–5 years) that reflect big milestones.
           - Follow with **short-term goals** (12–24 months) that will help you achieve your long-term vision.  
             Be specific and measurable wherever possible.
     - **Positioning**  
       Explain your intended position within the market. Your strategy should be shaped by:
       
           - Market trends
           - Competitor analysis
           - Internal strengths and weaknesses  
             Describe how your marketing and messaging will support this positioning to make your brand stand out.
     - **Offerings**  
       Outline the complete package of your product or service:
       
           - Terms and delivery options
           - Product mix and services
           - Features and ongoing support  
             This section defines the total value your customer receives.
     - **Revenue Model**  
       Describe how your company will make money:
       
           - List your revenue sources and partners (if any)
           - Explain the steps involved in customer transactions
           - Include an estimate of **average customer lifetime value** if possible
     - **Pricing Strategy**  
       Define how you plan to price your product or service. You can describe one or more of these common approaches:
       
           - **Economy pricing** (low-cost, efficient approach)
           - **Skimming** (high price for early adopters, lowering over time)
           - **Penetration pricing** (low price to quickly acquire customers, raising prices later)
           - **Premium pricing** (higher price for perceived quality or exclusivity)
5. Use the formatting toolbar to organize your content with **headings**, **bullet points**, and **bold text**.
6. All your work will **automatically save**, shown by the “Saved” indicator in the upper right.

---

### Additional Options

- Toggle **Help** to access tips and guidance as you write.
- Use the **Comment** feature to collaborate with your team or leave reminders.

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