---
title: How do I run customer discovery the right way?
description: How can I tell if my solution fits the market? How do I know if customers actually want my idea?
---

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# How do I run customer discovery the right way?

## How can I tell if my solution fits the market? How do I know if customers actually want my idea?

Seek insights to gain clarity on your idea's feasibility and uncover potential pitfalls here: [https://www.startups.com/playbooks/idea-validation](https://www.startups.com/playbooks/idea-validation)

The Idea Validation Playbook offers a structured approach to assess the viability of startup concepts, guiding founders through critical evaluation stages. It gives insights on identifying and understanding the problem your idea addresses, evaluating its significance, and analyzing existing solutions in the market. Understanding potential customers helps founders critically assess and refine their startup ideas, increasing the likelihood of success.

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