What do investors look for when it comes to startup growth?

Why do startups focus on growth over profitability? Why do some startups burn so much cash to grow fast?

Listen to this podcast about why VC-backed startups often prioritize unsustainable growth to attract investment here: https://www.startups.com/podcast/why-do-vc-funded-startups-love-fake-growth

This episode explores how venture-funded startups frequently pursue rapid scaling strategies, even when those efforts aren’t financially sustainable. It highlights how this pattern is a deliberate outcome of the venture capital model, where the appearance of fast growth is often rewarded.

VC-funded startups love "fake growth" because it creates the illusion of traction that helps secure more funding, even if the underlying business fundamentals aren’t yet sound.