Expert FAQs
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      What Information Goes Into Each Expertise Listing?

      What should I include in my expertise listing to attract clients? What topics should I tag in my listing? How specific should my title and category be?

      Creating a compelling Expertise Listing helps clients quickly understand your capabilities and increases the likelihood of engagement. Each listing should be thoughtfully completed with the following elements:

      1. Title

      • What it is: A clear, specific headline for your service.

      • Example: Digital Marketing Strategy

      • Tip: Use concise and descriptive titles that reflect exactly what you offer.

      2. Category

      • What it is: A primary classification selected from a dropdown list.

      • Purpose: Helps organize services and makes your listing discoverable in searches.

      3. Sub-Category

      • What it is: A more granular classification within the selected category.

      • Purpose: Narrows down the area of expertise for greater clarity.

      4. Description

      • What it is: A detailed explanation of what you offer, who it's for, and the value it provides.

      • Recommended Format:

        • Opening: Brief introduction of your background or credentials.

        • Service Overview: Explain what the client will receive.

        • Process: Outline how you work (e.g., consultations, deliverables, tools used).

        • Outcome: Describe the expected results or transformations.

        • Call to Action: Invite them to engage.

      • Example:

        With over 10 years of experience in digital marketing, I help startups and SMBs develop performance-driven marketing strategies. My service includes a comprehensive audit, campaign planning, and execution roadmap tailored to your goals. Let's define and achieve your growth targets—together.

      5. Add Topics

      • What it is: Tags or keywords related to your expertise.

      • Purpose: Improve searchability and relevance.

      • Example: SEO, PPC, Content Strategy, Brand Positioning

        Note: To add a topic, begin by typing a keyword into the field. A dropdown menu will appear, showing available matching tags. Select the relevant tag from this list to ensure the system recognizes the topic correctly. Only tags from this predefined list are accepted by the system.

      6. Cover Image

      • What it is: A visual representation that complements your expertise.

      • Purpose: Adds credibility and catches attention.

      • Tip: Use a high-quality image that is relevant, such as:

        • A stylized chart or diagram for analytics

        • A professional photo of you in action

        • Branded visual with your name and title