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  3. Creating a Fundable Profile

What are the sections of a Fundable Profile?

A well-structured Fundable Profile helps attract potential supporters, backers, and investors. Below are the essential sections that comprise a comprehensive Fundable Profile Campaigns:

1. Company Information:

  • Cover Photo: Maximum size 560px by 310px (.png, .jpeg, or .jpg).

  • Pitch Video: Short video explaining your idea and introducing company founders. Recommended hosting on Vimeo or YouTube and embedding into your profile for best quality.

2. Fundraise Terms:

3. Public Profile:

  • Elevator Pitch: Briefly describe the problem your product addresses, your solution, and market size.

  • Product Overview: Explain product details, how it works, and demonstrate its market demand or effectiveness.

  • FAQ: Provide responses to frequently asked questions regarding your product and campaign objectives.

  • Tools & Media:

    • Photographs: High-resolution images throughout the profile.

    • iFrame: Embed external website elements for additional interactivity (e.g., product sliders, interactive charts).

4. Business Plan:

  • Detailed company documentation and performance reports visible only to accredited investors.

  • Structured similarly to the public profile but more formally, with strategic use of media elements (photos, audio, iFrames) enhancing readability and presentation.

  • The Ask: Clearly specify the capital required and precisely how funds will be utilized to achieve specific milestones.

5. Preview and Launch (Campaign Management):

  • Comments: Engage backers by encouraging feedback and dialogue.

  • Updates: Regularly post significant updates (press coverage, milestones, major backer events) to demonstrate commitment and maintain engagement.

  • Backers: Manage and track your campaign supporters or investors.

Follow these guidelines to effectively structure your Fundable Profile, optimizing engagement and success in fundraising campaigns.

 
Here is a video going over how to construct the business plan section for an Equity fundraise: