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  3. Creating a Fundable Profile

What goes in my Public Profile?

Your Public Profile (view example) allows you to give your pitch and provide background information on your company and product.

The main elements of the Public Profile include:

Pitch Video. A short, descriptive explanation of your idea and an introduction of the company Founders. A pitch video isn't required, but can greatly enhance the efficacy of a fundraising campaign.

Elevator Pitch. The first paragraph of content is typically your Elevator Pitch. This describes the problem your product solves, how you solve it, and the size of the market that your problem addresses.

Product Overview. A detailed explanation of what your product is, how it works, and why people would want to see it brought to market. In some cases you may be offering a pre-order of the product, so you're "selling" the product as much as explaining it.

FAQ. The last part of your profile should include answers to some frequently asked questions about your fundraise campaign, your product, and the likelihood that you will achieve your goals.

A well-composed public profile is a fantastic way to get your company in front of a large audience. Outside of the promise of a successful fundraise, clearly and publicly engaging your audience has a great deal of value. It gives you a chance to start a conversation that can help engage customers and grow your brand.