---
title: How do I set my fundraising terms?
description: "What will I consider in setting up my fundraising terms?\nHow do I determine how much to raise? What key factors should I evaluate when setting fundraising terms?"
---

[Skip to content](https://help.startups.com/knowledge/setting-fundraising-terms#main-content)

English

Show submenu for translations

[Contact us](https://help.startups.com/knowledge/kb-tickets/new?hsLang=en) [Customer portal](https://support.startups.com/tickets?hsLang=en)

![startupscom-logo-420-1.png\]](https://help.startups.com/hs-fs/hubfs/startupscom-logo-420-1.png?height=40&name=startupscom-logo-420-1.png)

- [Blog](https://help.startups.com/blog)

Open main navigation

Close main navigation

- [Blog](https://help.startups.com/blog)
- English
  
  Show submenu for translations
- [Contact us](https://help.startups.com/knowledge/kb-tickets/new)
- [Customer portal](https://support.startups.com/tickets)
- [Go to Startups.com](https://www.startups.com/)

[Go to Startups.com](https://www.startups.com/)

 Hello. How can we help you?

- There are no suggestions because the search field is empty.

1. [Help Center](https://help.startups.com/knowledge?hsLang=en)
2. [Fundable](https://help.startups.com/knowledge/fundable?hsLang=en)
3. [Equity Campaigns](https://help.startups.com/knowledge/fundable?hsLang=en#equity-campaigns)

# How do I set my fundraising terms?

## What will I consider in setting up my fundraising terms? How do I determine how much to raise? What key factors should I evaluate when setting fundraising terms?

### Raise Amount

Choosing the right fundraising goal is crucial. Your goal should be high enough to achieve your business objectives but realistic enough to meet or exceed. Equity raises start at a minimum of $10,000 and can go up to $10 million.

### Fundraising Duration

Your fundraising campaign can last as long as you choose. However, maintaining an active profile requires a monthly hosting fee. Typically, equity fundraisers last between 60 and 90 days.

### Valuation

Valuation represents the company's worth at the time of investment. Ensure that your valuation includes the amount you plan to raise (known as "Post-Money Valuation"). For example, if you value your company at $750,000 and are raising $250,000, your post-money valuation would be $1 million, meaning investors receive 25% equity, including their investment.

### Equity vs. Convertible Debt

Startups can structure their fundraising using either equity or convertible debt:

- **Equity:** Investors receive a percentage of ownership at a fixed valuation upon investment.
- **Convertible Debt:** The valuation is deferred to a later date, such as when a future funding round is completed, making it a flexible option for early-stage companies.

### Deal Terms

You may specify additional deal terms in your fundraising profile, such as a Valuation Cap for a Convertible Debt round. These terms help investors understand the structure and potential upside of their investment.

### Expert Consultation

Before finalizing your fundraising terms, consulting with an attorney is highly recommended to ensure they align with your business strategy and legal requirements.

For additional guidance, you may check our [**crowdfunding resources**](https://www.startups.com/articles/series-funding-a-b-c-d-e) to support you along the way. You can also explore **Startups'** [**workshops**](https://www.startups.com/events/workshops)or [**one-on-one advisory sessions**](https://www.startups.com/events/office-hours), where experts provide insights on fundraising and legal considerations.

- [Startups.com Customer Support](https://help.startups.com/knowledge/startups-com-customer-support?hsLang=en#main-content)

    - [Account Subscription](https://help.startups.com/knowledge/startups-com-customer-support?hsLang=en#account-subscription)
    - [Membership Features](https://help.startups.com/knowledge/startups-com-customer-support?hsLang=en#membership-features)
    - [Investor Matching](https://help.startups.com/knowledge/startups-com-customer-support?hsLang=en#investor-matching)
    - [Perks and Benefits](https://help.startups.com/knowledge/startups-com-customer-support?hsLang=en#perks-and-benefits)
- [Startups.com Site Content Help](https://help.startups.com/knowledge/startups-com-site-content-help?hsLang=en#main-content)

    - [General](https://help.startups.com/knowledge/startups-com-site-content-help?hsLang=en#general)
- [Fundable](https://help.startups.com/knowledge/fundable?hsLang=en#main-content)

    - [General](https://help.startups.com/knowledge/fundable?hsLang=en#general)
    - [Getting Started on Fundable](https://help.startups.com/knowledge/fundable?hsLang=en#getting-started-on-fundable)
    - [Equity Campaigns](https://help.startups.com/knowledge/fundable?hsLang=en#equity-campaigns)
    - [Creating a Fundable Profile](https://help.startups.com/knowledge/fundable?hsLang=en#creating-a-fundable-profile)
    - [Investors](https://help.startups.com/knowledge/fundable?hsLang=en#investors)
    - [Legal](https://help.startups.com/knowledge/fundable?hsLang=en#legal)
    - [Payments & Fees](https://help.startups.com/knowledge/fundable?hsLang=en#payments-fees)
- [Clarity.fm](https://help.startups.com/knowledge/clarity-fm?hsLang=en#main-content)

    - [General](https://help.startups.com/knowledge/clarity-fm?hsLang=en#general)
    - [Calls](https://help.startups.com/knowledge/clarity-fm?hsLang=en#calls)
    - [Member FAQs](https://help.startups.com/knowledge/clarity-fm?hsLang=en#member-faqs)
    - [Expert FAQs](https://help.startups.com/knowledge/clarity-fm?hsLang=en#expert-faqs)
    - [Privacy & Security](https://help.startups.com/knowledge/clarity-fm?hsLang=en#privacy-security)
    - [Payments & Fees](https://help.startups.com/knowledge/clarity-fm?hsLang=en#payments-fees)
    - [Getting Started on Clarity](https://help.startups.com/knowledge/clarity-fm?hsLang=en#getting-started-on-clarity)
    - [Your Clarity Account](https://help.startups.com/knowledge/clarity-fm?hsLang=en#your-clarity-account)
    - [Frequently Asked Questions](https://help.startups.com/knowledge/clarity-fm?hsLang=en#frequently-asked-questions)
- [Bizplan](https://help.startups.com/knowledge/bizplan?hsLang=en#main-content)

    - [Customizing Plan](https://help.startups.com/knowledge/bizplan?hsLang=en#customizing-plan)
    - [Getting Started](https://help.startups.com/knowledge/bizplan?hsLang=en#getting-started)
    - [Managing Account](https://help.startups.com/knowledge/bizplan?hsLang=en#managing-account)
    - [Finance](https://help.startups.com/knowledge/bizplan?hsLang=en#finance)
    - [Support](https://help.startups.com/knowledge/bizplan?hsLang=en#support)
    - [Companies](https://help.startups.com/knowledge/bizplan?hsLang=en#companies)
    - [Publishing](https://help.startups.com/knowledge/bizplan?hsLang=en#publishing)
- [Launchrock](https://help.startups.com/knowledge/launchrock?hsLang=en#main-content)

    - [Custom URLs / DNS Settings / Using Your Domain](https://help.startups.com/knowledge/launchrock?hsLang=en#custom-urls-dns-settings-using-your-domain)
    - [General Questions](https://help.startups.com/knowledge/launchrock?hsLang=en#general-questions)
    - [Getting Started on Launchrock](https://help.startups.com/knowledge/launchrock?hsLang=en#getting-started-on-launchrock)
    - [Video Tutorials](https://help.startups.com/knowledge/launchrock?hsLang=en#video-tutorials)
    - [Your Launchrock Account](https://help.startups.com/knowledge/launchrock?hsLang=en#your-launchrock-account)
    - [Payments & Fees](https://help.startups.com/knowledge/launchrock?hsLang=en#payments-fees)

- [Blog](https://help.startups.com/blog)

[![Chill listening crop-3](https://help.startups.com/hs-fs/hubfs/startupscom-logo-420.png?width=84&height=24&name=startupscom-logo-420.png "Chill listening crop-3")](https://startups.com)

Copyright © 2026, Startups.com