Your Fundable Profile is a starting point meant to get conversations with investors started. While it conveys essential information, investors may request additional documentation during their engagement with you. Preparing these documents ahead of time can help you navigate the investment process more smoothly.
📋 Executive Summary
The Executive Summary provides a high-level overview of your business, explaining what your business does, how your product or service works, and your strategic growth plan. It should be engaging and thorough enough to interest potential investors without being an exhaustive outline of your entire business model. Ideally, it should be readable in under 5 minutes to give investors a quick understanding of your company.
💸 Fundraising Terms
Defining your fundraising terms is essential before launching your campaign. This section should outline:
-
Amount to be raised
-
Percentage of equity offered
-
Relevant deal terms
-
Fundraise duration (To indicate when the deal is expected to close)
Carefully consider the different types of equity or debt you will offer and decide which is best for your campaign.
📑 Business Plan
Although Fundable doesn't require a complete Business Plan, having one demonstrates your thorough planning and determination. A well-prepared Business Plan should cover:
-
Market Analysis
-
Sales & Marketing Strategy
-
Strategic Growth Plan
-
Financial Plan
Creating a Business Plan also helps you gain more clarity about your business objectives and strategies.
🎥 Pitch Deck
The Pitch Deck is a more visual representation of your Executive Summary, primarily used for in-person presentations. Increasingly, investors request Pitch Decks first because they are brief and to the point. Consider attaching a video of your elevator pitch to convey your enthusiasm, determination, and the problem you're solving more effectively.
You might find this article helpful in creating a good pitch deck: How to Create an Eye-Catching Pitch Deck
📊 Financial Statements
Investors will want to see your financial projections and a breakdown of your use of funds. While Fundable does not require this information, it is crucial for attracting serious investors. Keep in mind:
-
Financial projections do not guarantee earnings, but they show your understanding of your current growth rate, market size, and scalability potential.
-
Providing downloadable files of your financials is highly recommended before launching your campaign.
📝 Closing Documents
When closing your fundraise, you will need to prepare documents like the Subscription Agreement, detailing the terms of investment for all committed investors. Preparing these documents in draft format before fundraise closure is helpful, but they can also be created once verbal commitments are made.
Having these documents well-prepared can significantly increase your credibility with investors and improve your chances of successful fundraising.