Fundable is a powerful platform designed to help companies effectively communicate their story and value proposition to potential investors. By leveraging Fundable, businesses can create a compelling profile, set fundraising terms, market their raise, and secure investor commitments.
Steps to Raising Money Using Fundable
1. Create a Profile
To get started, businesses must create a Company Profile that provides a concise overview of their company, product or service, and funding goals. There are two options for profile creation:
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DIY Approach: Users can create their own profile.
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Concierge Package: Professional consultants, copywriters, and designers assist in crafting a strategic and visually appealing investment opportunity.
DIY profiles are reviewed by the Fundable team to ensure they are a good fit for the platform. If the profile does not meet the criteria, feedback is provided to make necessary adjustments.
2. Set Fundraise Terms
Most companies raise capital in exchange for Equity or Debt:
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Equity: Investors receive a share of stock in exchange for capital.
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Debt: Can be structured as a SAFE agreement, Debt, or Convertible Debt.
Companies should carefully consider the terms of their offering before proceeding.
3. Market Your Fundraise
Fundable provides tools to market fundraising campaigns effectively. Users can:
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Utilize the step-by-step Profile Creation Wizard to showcase their company.
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Share their campaign with friends, family, colleagues, customers, and media to increase visibility.
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Build relationships with journalists to secure media coverage, increasing exposure to potential investors.
Marketing a fundraise also provides secondary benefits, such as attracting new customers, engaging social media followers, and securing advocacy from media outlets.
4. Proactive Outreach to Investors
Before marketing a fundraise, companies should consult legal counsel to ensure compliance with SEC Regulations and General Solicitation rules. This step helps avoid potential legal complications while reaching out to investors.
5. Secure Investor Commitments
Investors can view fundraising campaigns and commit funds directly through a company's Fundable profile. Key details:
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Minimum investment commitment: $1,000
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Processing of funds: Commitments are processed offline between involved parties after the raise closes (Fundable does not handle financial transactions).
This guide serves as a quick overview of Fundable’s fundraising process. Users are encouraged to explore additional resources for in-depth guidance.