Investors can discover fundraises on Fundable through two primary methods:
1. Browsing Fundable Listings
Investors may browse through Fundable.com listings on their own and come across your campaign. They do this by visiting the browse companies section of Fundable’s website and manually looking through available fundraises. However, this is a passive method, meaning you simply list your campaign and wait for investors to find it.
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It is less common for investors to find fundraises this way since most investors rely on direct outreach rather than casual browsing.
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This method alone is unlikely to be sufficient for securing investors, so it is recommended to actively pursue other methods in parallel.
2. Direct Outreach to Investors
A more effective approach is to proactively reach out to investors about your campaign. This can be done through:
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Marketing to Your Network – Engaging investors you already know through personal or professional connections.
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General Solicitation – Reaching out to investors who are not already part of your personal network. Note: This method is legally regulated and subject to compliance rules. For more details, refer to the article "What is General Solicitation? (Equity Raises Only)" under the section Marketing Your Fundraise.
The Role of PR and Media in Fundraising
Fundable encourages campaigners to leverage PR and media efforts during their fundraising campaign. Publicity can help attract investor attention, increase credibility, and expand your reach beyond your immediate network.