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How do I Determine my Fundraising Goal?

How do I decide on the right fundraising target? How Much Capital Should I Aim to Raise? What’s the Right Fundraising Amount for My Startup?

Reasonable Expectations

Fundraising takes effort—it’s more than just posting a profile and waiting for funds. Success requires independent marketing, persistence, and active outreach.

When setting your goal, consider:

  • Network size – A larger network improves fundraising potential.
  • Time commitment – More effort in marketing increases success.
  • Expected contributions – Set a goal that aligns with realistic donor interest.

Smaller, achievable goals with ample execution time are the best approach.

Raise Amount

Choosing the right raise amount means balancing business needs with a realistic target. Equity and convertible debt fundraises are based on the amount a company requires to grow. The final amount raised depends on investor agreements and SEC filings.

Key Considerations:

  • Fundable does not limit oversubscription or undersubscription.
  • Companies should assess how much funding is necessary for continued growth.
  •  Fundable does not process or facilitate these transactions. 

A well-planned goal and active fundraising strategy increase the chances of success.