How to Edit the Competitors Section on Bizplan?

Where do I go to edit competitor information in Bizplan? What steps do I follow to revise the competition section of my business plan in Bizplan? How can I update the competitors section in my Bizplan?

The Competitors section is where you highlight your understanding of the competitive landscape. It's your chance to show investors that you know who else is operating in your space, how you differ from them, and what gives your business a sustainable edge. A clear analysis of competitors builds trust and helps justify your market approach.


Steps to Edit the Competitors Section

  1. Log in to your Bizplan account.

  2. From the left-hand menu, click on Business Plan.

  3. In the Setup sidebar, select Competitors.

  4. Complete the two key areas of this section:

    • Competitive Landscape
      Use this field to identify both direct and indirect competitors. Describe their market size or share, strengths and weaknesses, and their relationship to your customers, suppliers, or partners. The goal is to explain the current market dynamics and how your business fits in or stands apart.

    • Competitive Advantages
      Select from a dropdown list of advantage types such as:

      • Exclusive Access

      • Intellectual Property

      • Brand Image

      • Economies of Scale

      • Innovation

      • Customer Lock-in
        After choosing an advantage type, use the description field to explain how this advantage gives your business a long-term edge that competitors can’t easily replicate.

  5. Add more than one advantage if applicable by clicking the “+” icon at the bottom of the section.

  6. Your content will automatically save, confirmed by the “Saved” status in the top-right corner.


Additional Options

  • Use the Help toggle for tips and examples while writing.

  • Add a Comment to share notes with collaborators or leave reminders.