Where do I go to edit the market details in Bizplan? What steps do I follow to revise the market section of my business plan in Bizplan? How can I update the market analysis section in my Bizplan?
The Market section of your Business Plan helps explain the scale, structure, and demand for your product or service. It includes areas to define your opportunity, quantify your market, and highlight trends that support your growth strategy. This is where investors look to understand how big your opportunity really is — and how well you understand it.
Steps to Edit the Market Section
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Log in to your Bizplan account.
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From the left-hand menu, click on Business Plan.
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In the Setup sidebar, select Market.
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Complete the three sections provided:
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Market Opportunity
Use this space to describe your target market and key segments. Highlight the size and recent growth of this market, and explain why now is the right time to enter. Avoid vague statements and back your claims with data where possible. -
Market Size
Fill in the fields for:-
Total Addressable Market (TAM): The broadest possible market.
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Target Market (TM): The segment you can effectively pursue.
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Obtainable Market (OM): The realistic short-term share you expect to capture.
These values will be visualized as a set of nested circles to help tell the scale story.
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Market Trends
Describe economic, regulatory, or technological trends that impact your industry. Include statistics or forecasts where available to show momentum or direction in your space.
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Your changes will automatically save, as indicated by the "Saved" prompt in the top-right corner.
Additional Options
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Use the Help toggle on the right-hand side to view examples and guidance while writing.
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Add a Comment at the bottom of any section to collaborate with team members or leave notes for later.