How to Edit the Strategy Section on Bizplan?

Where do I go to edit my business strategy details in Bizplan? What steps do I follow to revise the strategy section in Bizplan? How can I update the strategy section of my business plan in Bizplan?

The Strategy section of Bizplan gives you space to explain how you plan to compete and win in your market. It allows you to clearly define your company’s direction, key objectives, market positioning, and how you’ll generate revenue. A clear strategy reassures investors that your startup has a solid and actionable plan for success.

Steps to Edit the Strategy Section

1. Log in to your Bizplan account.

2. From the left-hand menu, click on Business Plan.

3. In the Setup sidebar, select Strategy.

4. Fill in each of the following fields:

   • Vision
     State your company’s long-term vision. This should reflect the ideal future state you aim to create for your customers and team. Keep it broad enough for future flexibility but focused enough to guide your goals and tactics. Aim for a statement that’s brief, clear, and memorable.

   • Goals
     Describe your key business goals:

     • Start with long-term goals (2–5 years) that reflect big milestones.

     • Follow with short-term goals (12–24 months) that will help you achieve your long-term vision.
       Be specific and measurable wherever possible.

   • Positioning
     Explain your intended position within the market. Your strategy should be shaped by:

     • Market trends

     • Competitor analysis

     • Internal strengths and weaknesses
       Describe how your marketing and messaging will support this positioning to make your brand stand out.

   • Offerings
     Outline the complete package of your product or service:

     • Terms and delivery options

     • Product mix and services

     • Features and ongoing support
       This section defines the total value your customer receives.

   • Revenue Model
     Describe how your company will make money:

     • List your revenue sources and partners (if any)

     • Explain the steps involved in customer transactions

     • Include an estimate of average customer lifetime value if possible

   • Pricing Strategy
     Define how you plan to price your product or service. You can describe one or more of these common approaches:

     • Economy pricing (low-cost, efficient approach)

     • Skimming (high price for early adopters, lowering over time)

     • Penetration pricing (low price to quickly acquire customers, raising prices later)

     • Premium pricing (higher price for perceived quality or exclusivity)

5. Use the formatting toolbar to organize your content with headings, bullet points, and bold text.

6. All your work will automatically save, shown by the “Saved” indicator in the upper right.

Additional Options

• Toggle Help to access tips and guidance as you write.

• Use the Comment feature to collaborate with your team or leave reminders.