1. Help Center
  2. Fundable
  3. Getting Started on Fundable

How do I determine my fundraising goal?

Reasonable Expectations

Fundraising takes effort—it’s more than just posting a profile and waiting for funds. Success requires independent marketing, persistence, and active outreach.

When setting your goal, consider:

  • Network size – A larger network improves fundraising potential.
  • Time commitment – More effort in marketing increases success.
  • Expected contributions – Set a goal that aligns with realistic donor interest.

Smaller, achievable goals with ample execution time are the best approach.

Raise Amount for Equity Campaigns

Choosing the right raise amount means balancing business needs with a realistic target.

Equity and convertible debt fundraises are based on the amount a company requires to grow. Fundable does not process or facilitate these transactions. Unlike rewards-based crowdfunding, Equity Campaigns on Fundable are not “all-or-nothing.” The final amount raised depends on investor agreements and SEC filings.

Key Considerations:

  • Fundable does not limit oversubscription or undersubscription.
  • The raise amount is determined by company needs, investor agreements, and SEC requirements.
  • Companies should assess how much funding is necessary for continued growth.

A well-planned goal and active fundraising strategy increase the chances of success.