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How do I choose the right advisor for my needs?

How do I browse and book an advisor? How do I find and connect with the right advisor? What types of advisors are available?

The Advisor Network connects founders with experienced advisors across key areas of building and growing a startup. Members can browse advisors by specialty or search for a specific area of expertise using keywords.

Whether you need help preparing for a fundraise, acquiring customers, improving your product, or making strategic decisions, you can choose the category that best matches your current needs.

How to Find the Right Advisor

From the Browse by Topic section, select the specialty area you need help with and click See Advisors to view advisors with relevant expertise. You can also select View All Advisors to browse the entire advisor network or search by keyword.

Here are the available specialty areas:

Specialty How Advisors Can Help Topics
Funding Prepare for fundraising and connect with the right investors. Pitch & Deck, Investor Intros, Valuation, Angel & Seed
Customer Acquisition Find your first customers and develop a repeatable growth engine. Go-to-Market, Paid Acquisition, Sales, Retention
Product Improve what you're building and how customers adopt it. Strategy, Roadmap, UX & Design, Activation
Engineering & Tech Build, secure, and scale your company's technology. Architecture, Security, DevOps, Data
Team & Hiring Recruit, structure, and lead a high-performing team. Recruiting, Compensation & Equity, Org Design, Culture
Operations & Finance Strengthen the financial and operational foundation of your business. Financial Modeling, Cap Table, Unit Economics, Tax
Legal Navigate important legal considerations as your company grows. Formation, Contracts, IP, Employment
Design & Brand Build a strong brand and improve how your product looks and feels. Brand Identity, Visual Design, UX & UI, Design Systems
Leadership & Strategy Get guidance on major decisions from experienced startup leaders. Founder Coaching, Board, Scaling, M&A

Booking an Advisor

Once you've selected a specialty, click See Advisors to browse the available experts. Review their areas of expertise and choose the advisor who best matches the challenge you're currently working through.

When booking a session, it helps to have a specific question, challenge, or goal in mind. Providing context ahead of time allows the advisor to better understand your situation and make the conversation more productive.

Choosing the Right Category

Not sure where to start? Think about the most important challenge you're facing right now.

For example, if you're preparing to raise capital or need feedback on your investor materials, start with Funding. If you're struggling to attract customers, choose Customer Acquisition. For questions about financial projections or your cap table, explore Operations & Finance.

You aren't limited to one specialty. As your startup's needs change, you can connect with advisors across different areas of the network.